Want to reach more patients: Roche India MD

“We want to make a much bigger difference here (to patients). There is a bigger discussion now on how many more patients can we reach,” she said, and, perhaps, not only on revenue or profits.
With its huge barriers to access in healthcare, India still presents many opportunities according to Bezerra, who chose to pick up the assignment after heading Venezuela.

Roche, the world’s largest biotech company with blockbusters like cancer drug Herceptin and haemophilia medicine Hemlibra, has drawn up a blueprint for the Indian market that includes collaboration with stakeholders to improve access.
Roche India’s recently-appointed MD Lara Bezerra said that, after launch of two innovative cancer drugs, the company feels that, under its ‘Vision 2030’, the “right collaboration and right focus” — along with sustainable and innovative solutions — will accelerate healthcare. Full Story